Usability
Rsearch
Design
+
Data
Analysis
+
Redesign
Project Summary
Context
The OS&OT department aims to move all website content to a new content management platform. Before moving it, they want to collect stakeholder feedback to evaluate the current website and redesign it to meet the goal.
Part-time contract (work-study)
09.2024 - 03.2025
Work structure
Rhona Andrewson (supervisor, director of OS&OT)
Rachel (Communication leader)
Huiling Luo (me)
—> Conducted website troubleshooting, and reported a total of 17 usability problems
—> Designed different Online Surveys for multiple stakeholders, and collected over 30 qualified responses
—> Conduced 2 one-to-one User Interview
—> Lead the Final Prototype Design
Identify Functionality Issue
Provide evidence for iteration
General website evaluation
Goal: Identify broken link and button, Navigation system error and other usability problem
Result: Total of 17 issues were found
Website Traffic Data Analysis
Provide evidence for iteration
Key Insights
Method: Data aggregation, User behavioral patterns analysis
Metrics: Click-through rates, Page visits, Device usage, Navigation flow
Tool: Wix Analytics (collecting data), Excel (analysis)
Key Insights
Findings: High-engagement buttons and content
(Top 10 unique clicks )
Suggestions: key pages that students find highly relevant. Should reorganize based oncontent priority
Findings: Users frequently return to the home page to start over the navigation due to unclear pathways
(significant drop-off rate of 28%.
515 visitors leave the site after viewing just one page.)
Suggestions: Need more structured guidance by improving the mega menu
Findings: Specific user behaviors difference
(Low visitor count but high CTR)
Suggestions: Seperate the content based on different user behaviour and usage pattern
Recommendation
Enhancing searchability and readability of important resources
Improving mobile experience for high-mobile-ratio pages.
User Survey
Provide evidence for iteration
Method: Online questionnaire, one-to-one User interview
Metrics: Navigation usability, Content accuracy, Form acessability, Mobile experiences
User group: (1) All current OS&OT students (2) All Clinical educators
Tools: Microsoft Forms (survey design), Excel (data analysis)
Online survey example
What I did?
I designed the survey and implemented all the questions in Microsoft form
Drafted Email for distribution, analyzed the data into actionable suggestions
Key Insights (Survey)
Findings: Instead of redirecting to a Table summary page, users prefer embedded in-text links for easier access
Actionable Suggestions: Keep the form page while simplifying access to forms directly from relevant content.
Findings: Navigation usability on mobile devices are low for users (33% rate it as difficult)
Actionable Suggestions: Enhance mobile usability with responsive designs and larger, tappable elements.
Student top visit
Clinical partner top visits
Findings: Two stockholders have different preferences and usage behaviour
Actionable Suggestions: Split the content which specific for clinical educators apart from the general page, making it less destructive for different stakeholders.
Key Insights (interview)
"Having more information about the timeline for how and when each placement will happen would be helpful."
Placement process flowchart
"The content in each page seems a bit cold. It is not easy for me to find the information I need within a seconds."
