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Campus Eat

Online group order product for food (supervised project)

My Major Contribution—UX designer

  • Led startup project “Campus Eat”, collaborating with team of 6 under guidance of supervisor to conceptualize and develop novel campus dining solution

  • Designed and executed user research within campus community, generating report that included problem statement, detailed personas and potential solutions to inform development of Campus Eat platform

  • Applied UX/UI design principles to create intuitive and visually appealing mobile pages for sellers and drivers, focusing on enhancing user experience; introduced “group order”feature, designing usage flow through high-fidelity prototype

Project Summary (Specification)

Currently, it has come to our attention that there are a variety of food service options on our campus, including the residence cafeteria, food trucks, and nearby restaurants. However, the vast majority of these establishments solely offer in-person ordering, leading to inconveniently lengthy wait times during peak times (e.g. UofT times).

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​In addition, we understand the challenges posed by high delivery and platform fees on the current online ordering platforms. These fees can limit students’ access to nearby restaurant options while on campus. We aim to mitigate this issue and provide a more affordable solution.

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​Consequently, we would like to develop a mobile app named CampusEats, allowing users to place orders online with ease, browse food menus, provide diverse meal options/plans, and unlock exclusive discounts tailored to students. Our mission is to provide a better dining solution for all campus members.

User Research

1. User survey
    Format: questionare+interview

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a. What are the user’s core needs when they using delivery apps?

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d. Opinion about service charge

(for regularly used students)

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b. What is the current common price range?

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d. Opinion about service charge

(for rarely used students)

2. User Persona

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3. Existing solution and limitations

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•Limitations: Coupons often come with restrictions, that lead to overspend 

•Limitations: Cannot enjoy fresh food with every meal.

  Change mind afterwards becomes impossible.

•Limitations: Not utilized to rarely ordered user.

  Hooked on to the benefits and thereby expense more.

•Limitations: Hard to split (calculate) the bill.

                           Longer decision time.

                           Cumbersome ordering process.

•Limitations: Weather matters.

                         Waste time on the way, still more

                         Expensive than dine-in.

Problem statement

Students who use food delivery apps to save their time and energy, need a convenience strategy to produce a more reasonable service fee for food delivery service, so that they enjoy the convenience of service with a lower cost.

Solution

  • Cut delivery costs: Grab and GO Feature (group order)

  1. ​Cooperation with limited restaurants (Centralize orders to a few locations to make orders in a large group)

  2. Instead of part-time drive, we hire full-time delivery men to work in peak time (group order open time period) to ensure punctuality and efficiency

  3.  Our app collects and groups the orders in a fixed time period, so that large numbers of orders only need to delivered in one trip.

  • Cut delivery costs: Implement kioskis

  1. Reduce pick up safety problem

  2. Save labour cost

  • Cut food costs: virtual restaurants

  1. Save labor costs and rent

  2. Lower commission fees with restaurants

Design Usage Flow

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  • Usage flow in low-difelity pages

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High -idelity Prototype

Group order feature only

General app function 

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